Bybit Launches #IMakeIt Campaign with Bold Rebranding to Reshape Financial Landscape

Bybit, the world's second-largest cryptocurrency exchange by trading volume, has unveiled a transformative rebranding campaign titled #IMakeIt, accompanied by a striking new visual identity. This initiative marks a pivotal moment in the platform's six-year journey, underscoring its commitment to dissolving boundaries between centralized and decentralized finance. Serving over 70 million users globally, Bybit continues to innovate and redefine the future of digital assets.

Bybit Unveils Bold New Brand Identity with #IMakeIt Campaign

Bybit, the world's second-largest cryptocurrency exchange by trading volume, has launched a transformative rebranding campaign. The #IMakeIt initiative and a striking new visual identity mark a pivotal moment in the platform's six-year journey, signaling a renewed commitment to reshaping the financial landscape.

The exchange, which serves over 70 million users globally, aims to dissolve boundaries between centralized and decentralized finance. 'We're here to unlock possibilities,' a spokesperson said, emphasizing Bybit's vision to redefine what's possible in digital asset trading.

This rebrand comes as Bybit continues bridging crypto and traditional markets, catering to everyone from beginners to institutional traders. The move underscores the exchange's growing influence in an industry where brand identity increasingly drives user adoption.

Greece's Landmark Cryptocurrency Seizure Unveils Global Crime Links

Greek authorities have executed their first cryptocurrency seizure, recovering funds tied to the $1.5 billion Bybit hack. The operation, supported by Chainalysis, underscores blockchain's growing role in combating financial crime.

The Hellenic Anti-Money Laundering Authority traced stolen assets linked to North Korea's Lazarus Group. Strategic investment in Chainalysis Reactor in 2023 enabled swift action when suspicious transactions emerged.

This case demonstrates how transparent blockchain technology empowers law enforcement. The recovery highlights the maturing infrastructure for tracking illicit crypto flows across borders.

Phantom Wallet Integrates Hyperliquid, Diverging from Solana-Centric Expectations

Phantom, Solana's dominant wallet with 15 million monthly active users, has unexpectedly integrated Hyperliquid for perpetual trading—bypassing native Solana perps DEXs like Drift or Jupiter. The move redirects user flow to a rival platform, offering no direct benefit to Solana's fee structure or total value locked.

Meanwhile, Kraken and Backed's tokenized stock product xStocks expands to BNB Chain just weeks after its solana debut. Bybit's integration underscores the product's multichain ambitions, aligning with Backed co-founder Adam Levi's vision of neutrality and broad accessibility.